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About

Hi, I’m Rebekah.

Black-and-white portrait of Rebekah Guasto in a black blazer, smiling, in a room with an ornate ceiling

I’m Rebekah, a marketing and communications creative with a background in brand strategy, design, and content creation. Originally from the U.S., I’ve spent much of my life moving between different places, which has shaped my curiosity about different cultures, perspectives, and ways of thinking.

I hold a master’s degree in Communication and Digital Content Creation from BAU Barcelona and a bachelor’s degree in Strategic Communication from the University of Colorado Boulder. My professional experience spans marketing, branding, and communications across industries including fashion, hospitality, travel, education, and professional services.

What I love most about this field is that there’s always something new to explore. From developing brand identities and campaigns to experimenting with photography, graphic design, and video production, I enjoy working across different mediums and finding new ways to communicate ideas.

I’m especially interested in the intersection of creativity and strategy, and how thoughtful design and storytelling can shape the way people experience a brand.

Download resumePDF
Street photograph: red patent heels and a zebra-print skirt passing a burgundy door
Focus
Brand, content & communications
Industries
Fashion, Hospitality, Travel, Education, Professional services
Education
M.A., BAU Barcelona · B.S., CU Boulder
Languages
English (native) · Spanish (B1)

Experience

  1. Feb 2026 — Present

    Barcelona, Spain

    Marfour International Law Firm

    Marketing & Communications Coordinator

    • Own marketing and communications end to end across brand, digital, social, PR, and outreach, and led a firm-wide rebrand of the website, visual identity, and social channels.
    • Grew the firm’s Instagram from zero to 30K accounts reached and 2.5K interactions in three months with self-produced short-form video, generating 100+ leads.
    • Write news and thought-leadership articles, pitching 20+ CEO-bylined pieces and securing placements in four international outlets.
    See the work

  2. Aug 2025 — Jan 2026

    Remote

    TripBFF

    Marketing & Content Creation Specialist (Contract)

    • Led TikTok and Instagram strategy for a Gen Z travel app, generating 850K+ organic views, 98% from new audiences.
    • Lifted view-to-download conversion by 30% over the period of video production.
    • Wrote creator briefs, coordinated contract creators, and built content templates and calendars to streamline production.
    See the work

  3. Sep 2022 — May 2025

    Boulder, CO

    University of Colorado Law School

    Creative Marketing & Communications Associate

    • Produced event marketing campaigns that reached 100K+ cumulative attendees over two and a half years, and planned and worked the events on-site.
    • Designed branded assets for the website, social media, and newsletters in Salesforce Marketing Cloud within strict institutional brand guidelines.
    • Managed the school’s Instagram and produced copy, graphics, and video for TikTok, LinkedIn, and X.
    See the work

  4. Jan 2025 — May 2025

    Boulder, CO

    Loop Apparel

    Brand Marketing & Content Strategist Intern

    • Developed and launched “Letter to the Future,” a sustainability campaign for a circular-fashion brand, creating its visuals, messaging, and social content.
    • Built and presented a business case to the CEO covering competitor research, an influencer outreach plan, and branded visual assets.
    See the work

  5. Jun 2024 — Aug 2024

    New York, NY

    Ross Stores, Inc.

    Assistant Buyer Intern

    • Analyzed home decor merchandise across thousands of SKUs and 2,100+ stores in Excel to identify trending products and inform buy quantities and placement.
    • Modeled markup pricing, built a cost analysis of wholesaler-sourced merchandise, and presented regional trends weekly to the home decor team.

Education

2026

M.A. in Communication and Digital Content Creation

BAU, College of Arts & Design of Barcelona

Final project: Casa Culta — brand concept, positioning, visual identity, and art direction.

View Casa Culta

2025

B.S. in Strategic Communication

University of Colorado Boulder

Advertising, Public Relations & Media Design.

Skills & expertise

Creative and strategic, in roughly equal measure — from the first idea to the final file.

Brand & Creative

  • Brand identity
  • Brand positioning
  • Creative concepts
  • Art direction
  • Visual storytelling
  • Naming

Marketing

  • Integrated campaigns
  • Campaign development
  • Digital marketing
  • Event marketing
  • Influencer outreach
  • Market & competitor research

Communications & PR

  • Media outreach
  • Thought-leadership writing
  • Copywriting & editorial
  • Institutional communications
  • Newsletters
  • Partnerships

Social & Content

  • Social media strategy
  • Content calendars
  • Short-form video (concept, filming, editing)
  • Creator briefs
  • Photography
  • Performance analysis

Digital & Design

  • Graphic design
  • Branded collateral
  • Website content
  • Digital assets
  • Brand guidelines
  • Presentation design

Tools & software

Design & video
Adobe Creative Suite · Figma · Canva · CapCut
Social & scheduling
Meta Business Suite · Hootsuite · Later
Marketing & analytics
Google Analytics · HubSpot · Salesforce Marketing Cloud
Web & productivity
WordPress · Microsoft Office (Excel, PowerPoint)

Resume

The full story, on one page.

Download resumePDF