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01 — Introduction

Short‑Form Content

Short-form video for lifestyle, hospitality, and travel brands — concepted, filmed, and edited to feel native to the feed, including social strategy and growth for TripBFF.

Role
Concept, filming, editing, and social strategy
Brands
Atelier Madre · Analog Café · TripBFF
Platforms
Instagram · TikTok
Disciplines
Creative Concept · Video Production · Social Storytelling

The work

  • Atelier Madre

    650K views

  • TripBFF

    530K views

  • Analog Café

    250K views

  • TripBFF

    70K views
3M+
Total views across freelance short-form content
650K
Views on the Atelier Madre reel
530K
Views on the top TripBFF video
250K
Views on the Analog Café reel

02 — Approach

Find the detail, then cut for the feed.

Places live or die on the feeling they give you, and short-form video is where that feeling travels. For each brand the work starts with the one detail that makes it unmistakable — a wall of handmade bags, a vintage photo booth — and ends with an edit built the way each platform wants to be watched.

03 — TripBFF

Growth for a Gen Z travel app.

A travel app helping Gen Z find people to explore with. As a contract marketing and content specialist (August 2025 — January 2026), I led its TikTok and Instagram strategy. The audience was already on TikTok; the content had to sound like them — fast, first-person, and honest about the things nobody tells you before you travel.

850K+
Organic views on TikTok and Instagram
98%
Of views from new audiences
+30%
View-to-download conversion over the period

How the work was built

Content
Platform trends turned into first-person, short-form video about travel and study abroad.
Creators
Wrote creator briefs and coordinated contract creators, with content templates to streamline production.
Planning
Built content calendars, scheduled posts, and refined the brand voice using audience insights and performance data.
My role
Concept, filming, and editing; TikTok and Instagram strategy for TripBFF
Tools
CapCut · Instagram · TikTok
Brands
Lifestyle, hospitality, and travel
TripBFF
Marketing & Content Creation Specialist (Contract), remote

Next project

Letter to the Future

Campaign Development · Creative Strategy · Storytelling

Black-and-white film still of a young girl speaking to camera
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