01 — Introduction
Letter to the Future
A sustainability campaign for Loop Apparel, a circular-fashion brand — connecting its identity to a message about the world we are handing to the next generation.
- Client
- Loop Apparel
- Role
- Brand Marketing & Content Strategist Intern
- Timeline
- January — May 2025
- Disciplines
- Campaign Development · Creative Strategy · Storytelling
Campaign film
02 — The idea
Let the children say it.
Instead of statistics, the campaign lets children say out loud what the future looks like if nothing changes — and asks the brand’s audience to answer. The message reads as Loop speaking, not a cause borrowed for a season.
03 — What I delivered
From strategy to screen.
- Campaign
- Developed and launched “Letter to the Future,” creating its visuals, brand messaging, and social content.
- Audience
- Gen Z and millennial parents — people already thinking about the world they’re handing on.
- Business case
- Built and presented to the CEO: competitor research, an influencer outreach plan, and branded visual assets.
- My role
- Campaign development, visuals, messaging, and social content
- Brand
- Loop Apparel — circular fashion
- Location
- Boulder, Colorado
- Format
- Campaign film and social
Next project
University of Colorado Law School
Event Marketing · Graphic Design · Newsletters · Social Content
